Upselling Strategies

 

Customer is at the checkout page and is about to make a purchase. You can either let him make a purchase or entice to him to buy a higher priced product. product recommendations are responsible for an average of 10-30 percent of gross e-commerce revenues.

Below are some strategies brands can use –

• Upselling vs. Cross-Selling

According to Kissmetrics, “Upselling is when the seller encourages the customer to spend more by recommending a higher priced alternative of the current consideration.”

Cross Selling is when you recommend your customer to buy a product that complements their existing purchase but is from a different category (or vendor).”

• • Offer side by side comparison

 

• • Show alternatives

 

• • Mention recommended product

 

• • Show popular products

 

• What other people bought?