How to handle Abandoned Carts
In 2020, Almost 72% of online shopping carts were abandoned before the customer completed their ecommerce purchase. Abandoned carts on mobile phones topped out at nearly 81% while desktop was the lowest at about 70%. What this means is that our online sales may only be 20% to 30% of what they could be.
Not all cart-abandoners will convert to actual orders. After all, many shoppers use ecommerce as a way to shop around to find the best product at the best price. Some customers may be killing time, just browsing around without any intention of making a purchase in the first place. Research has shown the as many as 14% of those abandoned carts can be turned into a lot of sales dollars.
This article will explore ecommerce solutions on how you can go about recovering lost customers from abandoned carts and explore how to utilize an abandoned cart email campaign to get this done.
Abandoned cart emails are sent to customers who have added products to their shopping cart, but have simply not checked out. eComchain captures all abandoned cart users and their shopping carts. There is even a unique feature where you can customize your abandoned cart email with coupon codes to incentivize the customer to make that final check out.
Customers need to be reminded that they have an abandoned cart. Many shoppers are oftentimes multitasking and simply forget. After a few hours is the best time for customers to be reminded of what they were shopping for and the items they have already selected. Make sure your site can save the cart along with an easy path to a link that will take them right back to the checkout so that they do not need to start over at the registration page.
Time is of the essence to avoid the customer changing their mind. One hour after abandonment can result in a conversion rate as high as 16%. The abandoned cart email needs to be convincing so you will want to consider offering a one-time special discount, with an expiration date, to incentivize the customer to check out.
In summary, just remember these easy-to-follow tips:
- Abandoned cart emails do not need to be flashy. Check out our pre-built templates at ecomchain.com
- Abandoned cart emails should include a reminder of the items left behind and a call to action that motivates people to buy.
- And finally, the campaign should have 3 email reminders: after the first hour, after the first 24 hours and a final email with an expiration at the end of the third day.
To learn more about eComchain’s abandoned cart features, please visit us at: ecomchain.com
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