Streamlining Checkout process
Checkout during an e-commerce purchase is one of the most important steps for an eCommerce storefront, which needs to be fast and instinctive. Even in this day and age most online merchants still have issues on checkout.
96% of 200 North American e-commerce merchants surveyed committed at least five basic errors in their
checkout process in 2020. It’s a red flag for the e-commerce merchant if the customers take more than
three minutes to complete a purchase. When errors occur that complicate and extend checkout,
consumers are more likely to abandon a purchase if it takes more than a minute. 17% of the Shoppers
abandoned their shopping cart citing a lengthy and complicated checkout process.
When merchant use eComchain for their eCommerce storefront, customers are displayed with descriptive
error messages to ensure they are able to fix the errors and resubmit the order. Descriptive errors need to
be provided especially when inaccurate payment details are entered or when an incorrect address is
provided. A wrong address takes longer and is more costly for merchants to fix especially if the purchase
has already left the warehouse.
eComchain partners with more than two dozen payment processors & gateways and ensures a user-
friendly designed payment form into which consumers enter their card data, as well as shipping and bill to
addresses. Common mistakes that we normally come across on a typical e-commerce storefront include
improper error message when customers when they enter an invalid card number or when the consumer
tries to pay with an expired card.
If the checkout experience is effective and user friendly, merchants can focus on their core business of
shipping the products on time rather than focusing on wasting time on customer calls regarding incorrect
orders. It’s important for merchants to ensure their storefronts are responsive. In simple terms,
responsiveness means that the site automatically adjusts the display of content to properly fit the screen
size of the mobile device or tablet. 62% of consumers surveyed say it’s “very” or “extremely” important for
a Web site to be mobile friendly, as half of those respondents say they do more than 50% of their
shopping from a mobile device. eComchain has mobile friendly or responsive design templates that
merchants can use to launch their storefronts in just a couple of days that include catalog setup with
product uploaded and all other relevant pages that a typical consumer visits during their shopping
experience. When a checkout page fails to automatically adjust content to the size of the device,
consumers are more likely to abandon their shopping cart.