Abandoned Shopping Carts

Cart abandonment is when an online shopper adds at least one product to their cart and then exits without making a purchase. Baymard Institute predicts these reasons – Extra Cost Didn’t want to create an account Checkout process was too long Total order was not mentioned Checkout page crashed or had errors Site was not PCI-DSS compliant Return policy …read more

Dropshipping is a retail fulfillment method where the inventory of a store is managed by a third party – usually a distributor and manufacturer. A store purchases an item from a third party and has it shipped directly to the customer. As a result, the merchant never sees or handles the product. The biggest difference between Dropshipping and the …read more

Dropship for startup eCommerce business

Social Media for eCommerce business

Targeting all the platforms won’t help out. Doing some research will help out what attracts the target customer. Focus on these two areas to start with Demographics Reciprocity Facebook According to PEW research, Facebook has around 2 billion monthly active users. 80% online adults use Facebook. From a gender standpoint a higher percentage of women use Facebook (83%). 100 million …read more

Ecommerce every year is growing at 23% year-on year and is expected to grow to 4 trillion by 2020. (Source – emarketer.com) With more and customers preferring to shop online and millennials being trendsetters. Here are some ecommerce trends that shall shape 2018 – Messenger Ads to Lead Facebook PPC With the rise of Messenger ads we will also see …read more

E-commerce trends for 2018

Useful e-commerce Checkout Usability Techniques

Here are some tips to reduce friction and increase conversion. Default to shipping address being the same as billing address. Use a checkbox to ask if they are different Always have alternatives in place, give every customer a choice. By using this option customers won’t get overwhelmed. Provide extra reassurance when capturing non-standard information on checkout Any sensitive information captured …read more

Focus on one product One doesn’t need to sell millions of products online. Start with one and then scale gradually. If you’re only doing one product, your life becomes so much easier. Focus on one product that solves a pain point. Upsell and Downsell It’s easier to get someone who has bought from you once to spend more …read more

Increasing ecommerce sales

Increase e-commerce sales

Focus on one product Go step by step with one product at a time. Don’t go too fast or you will sink Upsell and Downsell When are you selling mouse try adding a keyboard as well? That’s a great upsell. Doing simple things like that will increase your lifetime value, which will open up more possibilities. Advertise Facebook advertising …read more

Intelligent Apps Apps in the editing space may get a lot of leverage as they are adding more sophisticated features with filters thereby simplifying the process of creating advanced videos The Internet of Things It’s another form of smart technology which can be found in your home, car, office, and shopping. This trend is going to be more …read more

Technology Trends in 2018

Promotion ideas for Christmas brands should implement!

Xmas gift combo Who doesn’t like a secret Santa gift or a hamper? A delicious treasure trove of festive goodies wrapped in a beautiful wrapper. Christmas gifts products landing page Last two months or the year mean a lot of traffic to your site, it’s a mix of new and old customers who make the bulk of the purchase. …read more

Increasing order value for a brand is vital to improve sales and bottom-line. Below are some ways brands can increase their average order value. Bundle Discounts Instead of buying a single set for 99, buy a combo for 199. Buy in bulk and save more. Free Shipping Reminders Another tested method is to order a minimum value say 499 …read more